SPUR VIP Gifting
RRD pivoted an in-person gifting experience into a drive-by gifting and content day
RRD & Spur were slated to take creators to a Pime-Time Emmys gifting suite at the Beverly Hilton Hotel during the pandemic. Due to the spike in cases, the event was shifted to a drop-off experience. With 2 weeks notice, RRD pulled together tons of brands to be part of the giftbags, organized a branded vehicle and hit the streets of LA with a camera crew to film and capture the magic as well as digital assets for all the brands involved.